Volkswagen restyled Jetta to obey new safety standards and to triple U.S. sales by 2018. Volkswagen's redesigned Jetta is going to be on sale next month.
The VW of America biggest obstacle to increasing U.S. sales was the cost. The existing Jetta costs a $17,735. The 2011 VW Jetta SEL costs just $15,995. This new model is $1,740 less than the retiring model. This cost cutting is affects the engine of the new model. The new model is going to have an “antique” as an engine. VW was trying to sell more of a car for less money but really it’s selling less of a car for less money.
The styling of the car has also suffered as a result of VW’s cutting corners moneywise. Their car is now criticized for its odd appearance.
There is little improvement to the car in the new version. The new model is 2.9 inches longer and has more legroom than the outgoing model.
As a result of the VW of America wanting to significantly increase its sales by 2018 by saving money on the Jetta, it is hurting themselves in the end. With a less slick exterior and interior, VW will not appeal to consumers even for the cheaper price. I do not see VW meeting their goal in tripling their sales by 2018. In their process of cutting corners, they will not be a good competitor against the Honda Civic and Toyota Corolla. VW displays unethical behavior by cutting corners on such essential equipment in their vehicle. VW is just more concerned about earning money than the actual performance of their car.
Will their cutting corners cost a life?
Will their cutting corners cost a life?
Irene Kalis
http://online.wsj.com/article/SB10001424052748704644404575481663295463730.html
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