Toyota, cares more about morals than money

In July Toyota faced some major problems with their most valuable production, the prius. There had been many cases of unintended acceleration and in some cases some serious injuries. They faced a moral decision. Do they not say anything and keep selling the earth friendly vehicle and keep all the profits or do they do the right thing and recall the car and suffer major damage to their profits, and their future?

Toyota made the right decision and decided to recall the car. This did not come easily though. The cars sales dropped 26% over the past year. This could also be because of the cash for clunkers program that the government installed last year, but they still suffered heavily either way. They had to make a decision that would cost them a lot of money but it was morally the right one to make. Toyota does value doing the right thing and helping people. That is why they have such a big push to help the environment.

The repercussions were dramatic but in the end it was the right thing to do. We do look at toyota in a different way because of the quality of their product. But we do know that Toyota cares about us because they stick to their morals even when the consequences are extreme.