Goals for Tesla

For this week I looked up some of the company values and goals for Tesla, a Silicon Valley based manufacturer of electric cars.

Their mission is the increase the quantity and variety of electric vehicles available to the public. They do not produce or intend to produce hybrids or hydrogen powered vehicles; They are committed solely to electric power.


They employ very innovative technologies, and have designed the most dense battery pack of it's kind available on the market. They pride themselves in being innovative, and adapting to customer demands, as they are a small company and are able to do this. 


While the prices for their vehicles are currently high,(base price is $108,000 for the roadster) Tesla hopes in increase the amount of vehicles in the market, which should eventually come through competitors, in turn lowering the price of production. They are still a small company, so Tesla's prices will remain high for some time.


To account for much of the high price is also the luxury factor. Tesla prides themselves on not only producing an efficient vehicle (88 percent compared to around 20 percent for internal combustion), but also a comfortable one, centered around the demands of the driver. This includes a comfortable ride many of the driver comforts found in any vehicle in the same price range


Tesla is a small and innovative company that has the ability to adapt. They are challenging the status quo and doing what no other company has done before, which is produce a financially successful, all electric vehicle. They started up in 2003, and went public in June of 2010. They've shown that "electric can be awesome"and still sensible, and hopefully their goals and future success will encourage other companies to introduce more models and expand the market.