The new Ford Fiesta is out to impress with its 37 mpg on the highway. This $19,000, small car has style. Ford’s 2011 Fiesta embodies the future of American automobiles. American automakers are pushing to make cars more fuel efficient, especially since the Obama administration is anticipated to implement fuel efficiently rules on automakers for the years 2017 to 2025.
California is aggressively trying to make cars “two to three times more fuel efficient by 2025 than they were in 2009.” This state “wants automakers to boost their fleets’ average fuel economy by 3% to 6% a year from the 35.5 miles per gallon target already set for 2016.” California’s goal would help America prepare for a 50 to 60 mpg average fuel economy objective by 2025. This would strongly encourage all car makers’ car to average a 60 mpg intake.
Technology plays a huge role in meeting this goal. Another factor that would allow this to happen is if more people would chose cars like the new Fiesta. Automakers are bond to create cars similar to the Fiesta in order to compete. The Fiesta already has many competitors in the U.S., such as the Honda Fit, Scion xD and Hyundai Accent.
The U.S. is behind Europe and China “in demanding advanced petroleum-saving technology”. In order to be tough competitors, U.S. automakers need to let go of their fuel inefficient cars because if they continue, they will be making cars that do not appeal to foreign countries. The U.S. also needs to be on top of new technology in fuel efficiency and advertise their fuel efficient cars affectively. A way America stands a chance is to quickly realize they need to embrace compact and strictly fuel efficient cars.
If the Fiesta is a success, it will encourage and give confidence to U.S. auto manufacturers and the public to give technologically advances, fuel efficient, small cars a chance.
Irene Kalis
“Why We Could Be Driving Fiestas”
By Joseph B. White
The Wall Street Journal
No comments:
Post a Comment