Toyota announced today that they plan on offering more electric cars, hybrids, plug in hybrids, and fuel cell vehicles in order to boost car sales for the US. Toyota also will offer a 25,000-mile, two-year free maintenance deal in the U.S. on all Toyota and Scion-brand models. Toyota had an increase in sales to 1.3 million units (1.1 percent) from January to September of 2010, compared to 20 percent for Hyundai Motor Co. and 21 percent for Ford Motor Co. Toyota also recently invested around $1Billion on a plant in Mississippi to produce Corolla compacts. Toyota said they are using local engineers and designers to make products. Toyota is aiming for 2 million sales by 2013.
I think that it’s a great idea for Toyota to use American engineers and designers. This promotes nationalism and the fact that Toyota is trying to raise the economy in America. Toyota is trying to produce more hybrid cars and plug in hybrids in order to gain back buyers after their huge recall of the number one vehicle, the corolla. I wonder if using American engineers will draw Americans to buy their cars.
DAVID KABAKOW
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