There are many different types of segmentation within the automotive industry. The market is segmented into different groups. Some of these groups include: luxury cars, trucks, environment friendly cars, affordable cars, family cars, and even vintage cars. The different segments represent the different areas that companies think they can have the most sales. Ferrari looks to dominate the luxury vehicles by offering one of the nicest and fastest cars available. They don't advertise to many different groups. While Toyota would go after more people in the "green" segment with their prius. Ford looked to try and dominate the midsize sedan segment with their Ford Focus. They were competing with the Toyota Camry, so far the camry is doing much better in the midsize sedan segment.

The segmentation within the automotive industry helps divide up the market so that different types of cars can be advertised and sold to specific people. This reflects how the industry works because it shows the different aspects of every company. It shows how they create cars for different people. They group people into segments and then create vehicles that they think will be popular.

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