"Ford Plans 8 New Models to Drive Sales in Growing Indian Market"

August 27th, 2010- Ford Motor Company currently has plans to increase itself into India's automotive market.  To do this Ford will introduce 8 new car models that will expand Ford's reputation in India.  Ford is seizing its opportunity to expand globally and gain from India's rapidly growing car market.  This will be just the beginning of Ford's expansion, John Hinrichs, President of Ford Asia-Pacific and Africa, claims that 70% of Ford's global growth will come from the Asian-Pacific and African regions.  To highlight on some of Ford's recent accomplishments, during the time between April and July 2010 Ford vehicle sales increased to 31,597 vehicles.  In addition, Hinrichs and Ford are predicting that 10-11million people will make the change from scooters to cars which would further Ford's increase in vehicle sales.

As a business student I believe that this issue is very important to the Automotive Industry.  This is one example of how globalization is allowing for domestic automotive companies to expand and grow to foreign regions.  Ford saw its opportunity to expand in India and will gain from its expansion.  It should also be noted that Ford realized that India has a growing economy and their decision will allow them to benefit in the future.  So the question I have is how do competing automotive companies react to Ford's expansion and what consequences (if any) does Ford face by expanding?

Patrick Mehlert