How Popular is Zipcar?

For the past few years ZipCar has created a name for itself.  Although it has been around since 2000, just recently in the ZipCar has increased its popularity.  ZipCar allows its members to rent from a wide variety of automobiles and pay for their service by the hour or day.  

ZipCar is gaining popularity from the numerous benefits it provides its customers.  Members can choose between any car in the ZipCar fleet.   This allows the members to choose a specific car for a specific reason, for example a large pick-up truck for an individual needs a car for moving.  In addition, ZipCar has been proven to be environmentally friendly, by taking around 15-20 cars off the road and less driving by the its members.

In 2007, ZipCar merged with its competitor Flexcar, to become the world's largest car sharing service.  It has spread across Europe, buying out European car-sharing companies, and has put its name on the global spectrum. As of right now various car-sharing companies are losing out to ZipCar, as ZipCar is either buying out the competition or just acquiring more customers. 

ZipCar is an example of how a company can rise through the ranks of its market in a short period of time.  In ten years ZipCar became the largest car-sharing company in the world.  I think that by the right advertising and options it provides to its members, ZipCar blew away the competition.  Now Automobile Companies are trying to be part of ZipCar's fleet of cars because they know that its a profitable investment.

Patrick Mehlert

http://www.zipcar.com/

http://www.commuterpage.com/carshare.htm