Fisker Automotive was founded in the summer of 2007 by Henrik Fisker. Fisker, the chief executive of Fisker, is a well-known designer in the automotive industry. He designed the luxurious Aston Martin DB9, V8 Vantage and the BMW Z8 roadster. He is an eco-friendly minded automaker.
On April 23, Fisker Automotive received $528.7 million from an Energy Department loan. Now that Fisker has essential capital from the government, they want to produce its Karma by the end of this year. Fisker Automotive challenges other car companies with its new high-performance hybrid, the Karma. Its dazzling Karma is an $87,900 plug-in hybrid car. In the field of electric cars, the Karma appears to be a threat to Tesla, Nissan, and GM. Fisker’s Karma is promising because it’s a slick-looking car and consumers are willing to change their style of vehicle in order to be environmentally sensitive.
Appealing to people wanting a high-performance car, “Fisker Automotive promises its big sedan, the Karma, will rip from 0 to 60 in under 6 seconds and have a top speed over 125 mph thanks to a plug-in hybrid technology it calls Q Drive.” At “about the size of a Mercedes S-Class”, the Karma will impress those who want an environmentally friendly or/and high performance vehicle.
Consumers will have to keep an eye out for this car because “Fisker Automotive says its super-luxe Karma plug-in hybrid gets better fuel economy than the Toyota Prius, the reigning EPA MPG champ, and emits less carbon dioxide to boot.”
This innovative car projects a positive image because it will help bring more jobs to American workers while having a more positive impact on the environment.
Irene Kalis
I agree with what Fisker is trying doing and planning to do in the future. However, I believe that selling a car for $87,000 is out of the price range for a large amount of car owners. I don't believe that people will buy a car for that amount of money just to be more environmentally friendly. Nor do I believe that people who are looking for a fast that will accelerate from 0-60mph in 6 seconds will buy a new hybrid that has little history behind it. People would want a car that has a history and a reputation for feature.
ReplyDeletePatrick
Irene, good summary but please include your own opinion on the matter too. Do you think the Karma will be successful or not?
ReplyDeleteYes, the Karma will be a big success.
ReplyDeleteThe Karma will attract many consumers while being eco-friendly.
ReplyDelete