Hyundai cars are a good value for the consumer; they are dependable, efficient, long lasting, and receive high safety and satisfaction ratings. But I think this problem could present a problem for Hyundai considering the recent recall and media scandal with Toyota, and may change the image of the company. When Toyota suffered from reports of defective cars, Hyundai capitalized on it's mistakes and came out ahead as the leading competitor.
Although Hyundai has issued the recall upfront, the Sonata is Hyundai's most highly rated and popular vehicle, and with a recall issued, I think buyers may become hesitant towards Hyundai when car shopping , especially when considering the safety of their families.
The 2011 Hyundai Sonata is a new design, and a new direction for Hyundai, away from their more modest looking body designs. I think this recall puts them on a bad first step into the future. Hopefully they will not be remembered for this mishap, seeing that they did take all measures to prevent potential problems by issuing an immediate recall, yet it is still a setback, especially in a time when consumers may still be hesitant.
Article:
http://blogs.wsj.com/drivers-seat/2010/09/27/hyundai-recalls-as-many-as-139500-new-sonata-sedans/?KEYWORDS=hyundai+recall
I agree. I think that Hyundai's recall will be a huge blow to the company. Especially since Toyota took a huge hit when they recalled, Hyundai will have a big problem trying to gain the same name they had before. They are considered a cheap, and safe, and after this incident it puts this the companies name at risk.
ReplyDelete^David Kabakow
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